The business of platforms strategy in the age of digital competition innovation and power

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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies.

The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses.

Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

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Platform strategy translates the complex management and economic models behind commercial platforms such as uber airbnb etsy and ebay into a practical guide for business during the last decade platform businesses such as uber airbnb amazon and ebay have been taking over the world in almost Uiterlijk 17 januari in huis .. MEER INFO

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 13 juni 2019

Aantal pagina's: 320

Illustraties: Nee

Hoofdauteur: Michael A. Cusumano

Tweede Auteur: Annabelle Gawer

Co Auteur: David B. Yoffie

Hoofduitgeverij: Harper Business

Editie: 1

Extra groot lettertype: Nee

Product breedte: 152 mm

Product hoogte: 27 mm

Product lengte: 229 mm

Studieboek: Ja

Verpakking breedte: 158 mm

Verpakking hoogte: 30 mm

Verpakking lengte: 234 mm

Verpakkingsgewicht: 923 g

EAN: 9780062896322

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