The forever transaction how to build a subscription model so compelling your customers will never want to leave

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 20.99

Rating: 0/5

☆

☆

☆

☆

☆

Verzending:
Direct beschikbaar

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

• 1 Bekijk alle specificaties

Membership Economy

Rating: 5 / 5 | Prijs: € 48.5

Reveals the membership business models of netflix weight watchers and other industry giants and how you can use them to lead your company to the top of the food chain this book shows you how to radically rethink how your organization can build loyalty viral growth and recurring revenue Uiterlijk 6 december in huis .. MEER INFO

Het membership-model

Rating: 0 / 5 | Prijs: € 14.99

netfl ix spotify en anderen vergroten hun klantenbinding door een combinatie van gebruiksgemak en een all you can eat lidmaatschap een win winsituatie de klant is koning en het bedrijf heeft vaste inkomsten het lijkt een gouden model in de nieuwe economie is dit model ook offl ine toepas Direct beschikbaar .. MEER INFO

Retention Point

Rating: 0 / 5 | Prijs: € 11.99

Op voorraad. Voor 23:59 uur besteld, vrijdag in huis .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 31 maart 2020

Ebook Formaat: Adobe ePub

Hoofdauteur: Robbie Kellman Baxter

Hoofduitgeverij: Mcgraw Hill

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Studieboek: Nee

EAN: 9781260458718

---