Platform strategy
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 43.59
Verzending: Uiterlijk 17 januari in huis
Inhoudsopgave:
Omschrijving:
Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. . During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 10 april 2017
Aantal pagina's: 218
Illustraties: Nee
Hoofdauteur: Laure Claire Reillier
Tweede Auteur: Benoit Reillier
Co Auteur: Laure Claire Reillier
Hoofduitgeverij: Taylor & Francis
Extra groot lettertype: Nee
Product breedte: 174 mm
Product hoogte: 19 mm
Product lengte: 246 mm
Studieboek: Ja
Verpakking breedte: 171 mm
Verpakking hoogte: 20 mm
Verpakking lengte: 248 mm
Verpakkingsgewicht: 588 g
EAN: 9781472480248
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