Herbert Krugman is the past president of APA The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology Social Psyc... Lees meer.

Brand Communication of Nivea. How Nivea Creates Its Brand and Product Awareness Popularity and Acceptance Through Selected Aspects of Its Advertising is een boek van Daniela Rothhan... Lees meer.

This book is an extract of the research that was carried out by the writer as the last fulfillment stage to being awarded a Masters degree in Business Administration at the open University of Tanzania. The research work was converted to a book purposely to widely share... Lees meer.

This book is an honor to the many important contributions of Herbert Krugman past president of APA The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which... Lees meer.

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions. What are the social cultural or religious features of advertising and advertising practices. Each... Lees meer.

This book brings fresh insights into the interface between linguistics and banking advertising discourse. Despite its importance this critical area has for a very long time been neglected and yet revelations of linguistic and extra- linguistic strategies employed in... Lees meer.

... Lees meer.

This book is an honor to the many important contributions of Herbert Krugman past president of APA The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which... Lees meer.

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions. What are the social cultural or religious features of advertising and advertising practices. Are th... Lees meer.

... Lees meer.

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions. What are the social cultural or religious features of advertising and advertising practices. Each... Lees meer.