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From type to logo


Foto: From type to logo
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 38.95
Rating: 0/5
Verzending:
Op voorraad. Voor 23:59 uur besteld, maandag in huis


Inhoudsopgave:

Omschrijving:

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.



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Product specificaties:

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 04 augustus 2022

Aantal pagina's: 272

Illustraties: Met illustraties

Hoofdauteur: Victionary

Hoofduitgeverij: Victionary

Editie: 1

Product breedte: 190 mm

Product lengte: 255 mm

Studieboek: Nee

Verpakking breedte: 256 mm

Verpakking hoogte: 28 mm

Verpakking lengte: 432 mm

Verpakkingsgewicht: 1226 g

EAN: 9789887566595