How to research trends

Rubriek: Textual/Printed/Reference Materials - Boek

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Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation. This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe’s Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings. Interviews with professionals that provide insights on how to implement trends. Various activities and tools to be used individually or in a team. A dedicated chapter on how to set up your own trend practice within your organization.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 15 september 2023

Aantal pagina's: 200

Illustraties: Met illustraties

Hoofdauteur: Els Dragt

Hoofduitgeverij: BIS Publishers

Editie: 1

Product breedte: 183 mm

Product hoogte: 19 mm

Product lengte: 232 mm

Studieboek: Nee

Verpakking breedte: 183 mm

Verpakking hoogte: 19 mm

Verpakking lengte: 232 mm

Verpakkingsgewicht: 536 g

EAN: 9789063696825

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