National image competitive advantages

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Following the success of its predecessor, the second edition updates and broadens the scope from country image to place branding . Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

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Oorspronkelijke releasedatum: 30 mei 2006

Aantal pagina's: 237

Hoofdauteur: Eugene D Jaffe

Tweede Auteur: Israel D Nebenzahl

Co Auteur: Israel D. Nebenzahl

Hoofduitgeverij: Copenhagen Business School Press

Editie: 2

Product breedte: 155 mm

Product lengte: 225 mm

Verpakking breedte: 155 mm

Verpakking hoogte: 225 mm

Verpakking lengte: 225 mm

Verpakkingsgewicht: 414 g

EAN: 9788763001724

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