Logo modernism

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 49.98

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Op voorraad. Voor 23:59 besteld, morgen in huis

Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940–1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.

This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.

Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

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Logo Beginnings

Rating: 0 / 5 | Prijs: € 60

Global brands such as rolex bmw and louis vuitton are still using logos designed over 100 years ago this book goes into the origins of modern trademarks and gathers over 6 000 logos from the mid 1800s to 1940 this is jens m ller s extensive complement to logo modernism and a must for those int Uiterlijk 11 oktober in huis .. MEER INFO

40th Edition-The History of Graphic Design. 40th Ed.

Rating: 5 / 5 | Prijs: € 24.99

In this volume jens m ller traces 130 years of graphic design designers and developments from the late 19th century through the economic boom after world war ii until today year by year spreads are combined with in depth features on dozens of landmark projects and industry leader profiles thro Uiterlijk 15 oktober in huis .. MEER INFO

Grid Systems in Graphic Design

Rating: 4.3 / 5 | Prijs: € 48.93

Josef muller brockmann 1914 1996 studied architecture design and history of art in zurich and worked as a graphic designer and teacher his work is recognized for its simple designs and his clean use of fonts shapes and colors which still inspires many graphic designers throughout the world tod Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 24 september 2015

Aantal pagina's: 432

Illustraties: Nee

Hoofdauteur: Jens Müller

Tweede Auteur: R. Roger Remington

Hoofduitgeverij: TASC

Editie: 2

Extra groot lettertype: Nee

Product breedte: 200 mm

Product hoogte: 41 mm

Product lengte: 300 mm

Studieboek: Nee

Verpakking breedte: 256 mm

Verpakking hoogte: 49 mm

Verpakking lengte: 375 mm

Verpakkingsgewicht: 3916 g

EAN: 9783836545303

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