The impact of selected factors on effective advertising

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 53.99

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Verzending:
Uiterlijk 11 december in huis

This book is an extract of the research that was carried out by the writer as the last fulfillment stage to being awarded a Masters degree in Business Administration at the open University of Tanzania. The research work was converted to a book purposely to widely share the results and well searched information with other researchers and scholars, business managers and students, as this could be the way of taking the subject ahead. This book, deeply covers the key advertising concepts, advertising framework and media choices, types of advertising and message development strategies. As for other research works, the book touches research analytical framework, design and data analysis method that was adopted. It is my anticipation that the book will be a relevant reference for different people in the advertising world. As a matter of confidentiality the company that was the main center of the research has been withheld.

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Oorspronkelijke releasedatum: 07 april 2014

Aantal pagina's: 112

Hoofdauteur: Lusama Peter

Hoofduitgeverij: Lap Lambert Academic Publishing

Product breedte: 152 mm

Product hoogte: 7 mm

Product lengte: 229 mm

Verpakking breedte: 152 mm

Verpakking hoogte: 7 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 177 g

EAN: 9783659499272

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