Customer loyalty in e retailing

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Despite the increasing popularity of online shopping,
little is known about consumer behaviour and
attitudes towards e-retailers, particularly how
customer loyalty is developed and maintained among
online shoppers. This study examines the concept of
e-loyalty and its manifestation within an e-retailing
context. Also considered are the antecedents of
e-loyalty and their relationships within this
environment. Based on an extensive review of the
extant literature, a conceptual model is developed
and subsequently tested on a sample of customers from
four Web-based retailers. Results indicate that
e-loyalty is a multi-dimensional construct which
manifests itself in several ways, some of which may
not be readily observable, and is driven by numerous
predictors via a complex network of
inter-relationships. The findings offer significant
insights into consumer perceptions and behaviour
within this context, thus having important
implications for both business practitioners and
academics, particularly those with an interest in
emerging Internet-enabled consumer markets.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 01 december 2008

Aantal pagina's: 188

Illustraties: Nee

Hoofdauteur: Khanh La

Hoofduitgeverij: Vdm Verlag

Extra groot lettertype: Nee

Product breedte: 152 mm

Product hoogte: 10 mm

Product lengte: 229 mm

Studieboek: Ja

Verpakking breedte: 152 mm

Verpakking hoogte: 17 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 259 g

EAN: 9783639096972

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