Cinepoetics english edition4 cinematic metaphor

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Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework's application to media and multimodality analysis.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 08 oktober 2018

Aantal pagina's: 296

Illustraties: Met illustraties

Hoofdauteur: Cornelia Müller

Tweede Auteur: Hermann Kappelhoff

Co Auteur: Hermann Kappelhoff

Tweede Redacteur: Kappelhoff, Hermann

Hoofduitgeverij: De Gruyter

Extra groot lettertype: Nee

Product breedte: 155 mm

Product lengte: 230 mm

Studieboek: Nee

Verpakking breedte: 155 mm

Verpakking hoogte: 230 mm

Verpakking lengte: 230 mm

Verpakkingsgewicht: 659 g

EAN: 9783110579598

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