The corporates strike back
Uiterlijk 9 oktober in huis
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.
The road to successful innovation management is long - this book is the shortcut.
Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom
An overdue update on traditional R&D processes for the 21st century.
Uwe Wagner, CTO, Schaeffler
Anyonewho has ever experienced the methodology described here in practice will hide the book from the competition!
Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.
The road to successful innovation management is long - this book is the shortcut.
Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom
An overdue update on traditional R&D processes for the 21st century.
Uwe Wagner, CTO, Schaeffler
Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!
Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member
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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 01 februari 2022
Aantal pagina's: 197
Hoofdauteur: Lucas Sauberschwarz
Tweede Auteur: Lysander Weiss
Hoofduitgeverij: Springer Nature Switzerland AG
Editie: 2021 ed.
Product breedte: 155 mm
Product lengte: 235 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 241 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 534 g
EAN: 9783030791131