Adventures in the wine trade
2 - 3 weken
A look at the business of wine and spirits sales and marketing over 50 years. The memoirs of a wine trade insider, from the heady days of 1960s to today.
"A charming, entertaining, and illuminating read – not only for all those in or around the wine trade, but also for all those outside who want to see in to what makes it so special. " - Neil Beckett, Editor, World of Fine Wine
The memoirs of a wine trade insider, from the heady days of 1960s to today. Quickly discovering that a knowledge of wine opened doors that were closed to lesser mortals, Ben had a front row seat as the wine trade grew from an elitist and rather amateurish profession into a multi-million dollar global business. This is the story of how it happened, and of the many remarkable characters he befriended along the way – people whose marketing genius was matched only by their desire to put a smile on everyone’s faces. In true vinous style, Ben’s book is sure to do the same.
Plumbing the depths: - Ben’s valiant attempts to sell wine to beer-loving miners, which involved actually joining them at the coal face.
- Englishman abroad: a jolly jaunt through French châteaux, Spanish bodegas and Portuguese quintas, where Ben forged many of the friendships that would last a lifetime.
- Serious business: Ben’s career takes off during the golden age of wine and spirits marketing, when he played a part bringing many of the world-famous brands we know and love today into being.
- 1 Bekijk alle specificaties
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 01 februari 2024
Aantal pagina's: 240
Hoofdauteur: Ben Howkins
Hoofduitgeverij: ACADEMIE DU VIN LIBRARY LIMITED
Product breedte: 153 mm
Product lengte: 216 mm
Verpakking breedte: 160 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 223 mm
Verpakkingsgewicht: 452 g
EAN: 9781913141455