I love it what is it

Rubriek: Textual/Printed/Reference Materials - Boek

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Uiterlijk 21 januari in huis

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands

No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.

The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.

Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 22 februari 2024

Aantal pagina's: 272

Illustraties: Nee

Hoofdauteur: Turner Duckworth

Tweede Auteur: Gyles Lingwood

Hoofduitgeverij: Phaidon Press Ltd

Editie: 1

Product breedte: 170 mm

Product hoogte: 21 mm

Product lengte: 240 mm

Studieboek: Nee

Verpakking breedte: 171 mm

Verpakking hoogte: 21 mm

Verpakking lengte: 241 mm

Verpakkingsgewicht: 713 g

EAN: 9781838666064

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