Research handbook on strategic communication
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 115.9
Verzending: Op voorraad. Voor 23:59 uur besteld, dinsdag in huis
Inhoudsopgave:
Omschrijving:
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts – fundamentals, perspectives, and processes – the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 16 december 2022
Aantal pagina's: 522
Hoofdredacteur: Jesper Falkheimer
Hoofduitgeverij: Edward Elgar Publishing Ltd
Product breedte: 169 mm
Product lengte: 244 mm
Studieboek: Nee
Verpakking breedte: 171 mm
Verpakking hoogte: 36 mm
Verpakking lengte: 247 mm
Verpakkingsgewicht: 1266 g
EAN: 9781800379886
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