Engaging your community through active strategic marketing
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'The book's relevance to colleagues in both managerial and front-line roles is achieved by advising how to articulate strategic ambition as well as sharing practical tips... A rallying cry to inspire your team, have a shared vision, and keep your service human!'
- Information Professional
Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.
Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.
Coverage includes:
strategic marketing planning understanding users and potential users identifying value and grouping users for marketing activity understanding stakeholder management to support marketing activity crafting messages identifying effective marketing channels digital marketing evaluating the response to marketing activity.Engaging your Community through Active Strategic Marketing is a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services and students of library and information science, particularly those taking library management or marketing modules.
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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 11 mei 2021
Aantal pagina's: 224
Illustraties: Nee
Hoofdauteur: Terry Kendrick
Hoofduitgeverij: Facet Publishing
Extra groot lettertype: Nee
Product breedte: 156 mm
Product lengte: 234 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 14 mm
Verpakking lengte: 233 mm
Verpakkingsgewicht: 336 g
EAN: 9781783303830