Offers an essential approach to sales for business professionals (1 out of every 8 people who walk the planet are in some type of sales job or role) Explains the changing sales landscape online, accounting for new buyer behaviors and marketing strategies Informs salespeople of why outdated techniques that no longer work in today’s market Demonstrates how to prevent objections and stalls to sales by examining the source of these issues Addresses and updates the “ABC’s of Closing” with the “ABD’s of Selling” (Always Be Disarming)