Matchmakers

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 29.8

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Uiterlijk 17 januari in huis

Matchmakers , David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities.



Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular--and profitable--due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success. Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers--rich with stories from platform winners and losers--is the one book you'll need in order to navigate this appealing but confusing world.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 24 mei 2016

Aantal pagina's: 272

Illustraties: Nee

Hoofdauteur: David S. Evans

Tweede Auteur: Richard Schmalensee

Hoofduitgeverij: Harvard Business Review Press

Extra groot lettertype: Nee

Product breedte: 165 mm

Product hoogte: 25 mm

Product lengte: 241 mm

Studieboek: Ja

Verpakking breedte: 224 mm

Verpakking hoogte: 30 mm

Verpakking lengte: 333 mm

Verpakkingsgewicht: 1863 g

EAN: 9781633691728

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