Leading digital

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Become a Digital Master-No Matter What Business You’re In

If you think the phrase going digital” is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:

How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.

Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

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Leading Digital

Rating: 3.7 / 5 | Prijs: € 34.96

Leading digital makes the provocative argument that the next imminent phase of digital technology adoption driven by the convergence of mobility analytics social media cloud computing and embedded devices will make everything that s happened so far look like a prelude become a digital maste Uiterlijk 3 december in huis .. MEER INFO

De techniek staat voor iets

Rating: 0 / 5 | Prijs: € 17.9

nieuwe digitale technologie n bieden ongekende mogelijkheden maar confronteren ons ook met radicale problemen hoe moeten we ons als mens verhouden tot de technologie in de techniek staat voor iets laten daniel tijink en peter paul verbeek zien hoe we technologie in de samenleving kunnen begelei Direct beschikbaar .. MEER INFO

Leading Digital

Rating: 3.7 / 5 | Prijs: € 19.99

Become a digital master no matter what business you re in if you think the phrase going digital is only relevant for industries like tech media and entertainment think again in fact mobile analytics social media sensors and cloud computing have already fundamentally changed the entire busi Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 23 september 2014

Ebook Formaat: -6218

Illustraties: Nee

Hoofdauteur: George Westerman

Tweede Auteur: Didier Bonnet

Co Auteur: Andrew McAfee

Hoofduitgeverij: Harvard Business Review Press

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Studieboek: Ja

EAN: 9781625272485

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