Consuming instinct

Rubriek: Textual/Printed/Reference Materials - Boek

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Uiterlijk 23 januari in huis

Explores the vibrant field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. This title demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.



In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 21 juni 2011

Aantal pagina's: 374

Illustraties: Nee

Hoofdauteur: Gad Saad

Tweede Auteur: David Buss

Hoofduitgeverij: PRME

Personage: Geen personage

Extra groot lettertype: Nee

Product breedte: 159 mm

Product hoogte: 25 mm

Product lengte: 241 mm

Studieboek: Ja

Verpakking breedte: 161 mm

Verpakking hoogte: 30 mm

Verpakking lengte: 237 mm

Verpakkingsgewicht: 671 g

EAN: 9781616144296

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