As i was saying observations on international business and trade policy exports education and the future

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 23

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Uiterlijk 31 januari in huis

With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark-an award winning and syndicated cartoonist-this exciting new title by Michael Czinkota is the perfect read for businesspeople to better understand just what is at stake in understanding and strategizing about international issues and opportunities. Czinkota quickly takes the reader on a voyage between sight and word, and even hard core analysts will not be able to avoid cracking the occasional smile. A long-term vision, accompanied by ongoing analysis of the key international business and marketing issues that shape our global world is just a little of what you'll find inside. There is the old saying that When storms come about, little birds seek to shelter, while eagles soar. By reading and enjoying this book, you are hopefully likely to prefer the altitude of the eagles!

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Oorspronkelijke releasedatum: 15 maart 2012

Aantal pagina's: 120

Hoofdauteur: Michael Czinkota

Hoofdillustrator: David Clark

Hoofduitgeverij: Business Expert Press

Verpakking breedte: 154 mm

Verpakking hoogte: 13 mm

Verpakking lengte: 230 mm

Verpakkingsgewicht: 205 g

EAN: 9781606494110

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