L l bean

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L L Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. This account reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change.



L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L.. bean legacy - during the best and worst of times.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 26 september 2006

Aantal pagina's: 336

Illustraties: Met illustraties

Hoofdauteur: Leon Gorman

Hoofduitgeverij: Harvard Business Review Press

Originele titel: L.L. Bean: The Making of an American Icon

Editie: 1

Extra groot lettertype: Nee

Product breedte: 165 mm

Product hoogte: 32 mm

Product lengte: 241 mm

Studieboek: Ja

Verpakking breedte: 160 mm

Verpakking hoogte: 31 mm

Verpakking lengte: 244 mm

Verpakkingsgewicht: 1007 g

EAN: 9781578511839

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