The cold start problem

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Brought to you by Penguin.

A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.

Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).

The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.

Praise for Andrew Chen

'A true Silicon Valley insider' Wired

'Andrew's blog is an inexhaustible source of numbers and ideas on concepts that matter' Max Levchin, co-founder of PayPal

'Here's one message you want. Chen's weekly newsletter offers thoughtful essays on startups and marketing' Wired

'One of the best entrepreneurship blogs of all time' Eric Ries, author of The Lean Startup

© Andrew Chen 2021 (P) Penguin Audio 2021

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The Cold Start Problem

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A startup executive and investor draws on expertise developed at the premier venture capital firm andreessen horowitz and as an executive at uber to address how tech s most successful products have solved the dreaded cold start problem by leveraging network effects to launch and scale toward bi Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

The Cold Start Problem

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a true silicon valley insider wired why do some products take off and what can we learn from them the hardest part of launching a product is getting started when you have just an idea and a handful of customers growth can feel impossible this is the cold start problem now one of silico Direct beschikbaar .. MEER INFO

Summary of Andrew Chen’s The Cold Start Problem

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Buy now to get the main key ideas from summary of andrew chen s the cold start problem in the cold start problem 2021 andrew chen details the stages that each and every successful network goes through to reach the top and become worth billions of dollars chen a well known venture capitalist Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: Digitaal luisterboek

Oorspronkelijke releasedatum: 07 december 2021

Illustraties: Met illustraties

Hoofdauteur: Andrew Chen

Hoofduitgeverij: Cornerstone Digital

Originele titel: The Cold Start Problem: How to Start and Scale Network Effects

AI-gegenereerd: Nee

Studieboek: Nee

eWaste: Nee

EAN: 9781529190083

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