Designing for behavior change
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 49.69
Verzending: Uiterlijk 25 oktober in huis
Inhoudsopgave:
Omschrijving:
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change-and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions
- 1 Bekijk alle specificaties
Beste alternatieven voor u.
Product specificaties:
Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 10 juli 2020
Aantal pagina's: 200
Illustraties: Nee
Hoofdauteur: Stephen Wendel
Hoofduitgeverij: O'Reilly Media
Editie: 2nd Revised edition
Extra groot lettertype: Nee
Studieboek: Ja
Verpakking breedte: 177 mm
Verpakking hoogte: 20 mm
Verpakking lengte: 233 mm
Verpakkingsgewicht: 686 g
EAN: 9781492056034
|