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Ux strategy


Foto: Ux strategy
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 20.99
Rating: 0/5
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Omschrijving:

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns



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Product specificaties:

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 12 maart 2021

Ebook Formaat: Epub zonder kopieerbeveiliging (DRM)

Illustraties: Nee

Hoofdauteur: Jaime Levy

Hoofduitgeverij: O'Reilly Media

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 2

Studieboek: Ja

EAN: 9781492052388