Product research rules a foundational guide for accurate accelerated user research that delivers insights in four simple steps nine foundational research that delivers actionable insight

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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 30 november 2020

Aantal pagina's: 260

Illustraties: Nee

Hoofdauteur: C Todd Lombardo

Tweede Auteur: Aras Bilgen

Hoofduitgeverij: O'Reilly Media

Extra groot lettertype: Nee

Studieboek: Nee

Verpakking breedte: 152 mm

Verpakking hoogte: 229 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 80 g

EAN: 9781492049470

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