Strategic writing for ux drive engagement conversion and retention with every word

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 39.22

Rating: 5/5

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When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that's purposeful, concise, conversational, and clear

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Storytelling in Design

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Prijs: 44.67 Nu voor: € 32.54

With the wide variety of devices touch points and channels in use your ability to control how people navigate your well crafted experiences is fading yet it s still important to understand where people are in their journey if you re to deliver the right content and interactions at the right time Uiterlijk 12 oktober in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 31 juli 2019

Aantal pagina's: 176

Illustraties: Nee

Hoofdauteur: Torrey Podmajersky

Hoofduitgeverij: O'Reilly Media

Extra groot lettertype: Nee

Studieboek: Ja

Verpakking breedte: 151 mm

Verpakking hoogte: 17 mm

Verpakking lengte: 232 mm

Verpakkingsgewicht: 495 g

EAN: 9781492049395

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