Persuasion

Rubriek: Textual/Printed/Reference Materials - Boek

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This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 01 januari 2015

Aantal pagina's: 408

Illustraties: Nee

Hoofdauteur: Daniel J. O'Keefe

Tweede Auteur: Daniel J. O'Keefe

Hoofduitgeverij: Sage

Editie: 3

Extra groot lettertype: Nee

Product breedte: 186 mm

Product hoogte: 23 mm

Product lengte: 232 mm

Studieboek: Ja

Verpakking breedte: 186 mm

Verpakking hoogte: 23 mm

Verpakking lengte: 232 mm

Verpakkingsgewicht: 728 g

EAN: 9781452276670

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