Fashion brand management

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 42.5

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Uiterlijk 29 oktober in huis

Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry.



Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

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Fashion Brand Management

Rating: 0 / 5 | Prijs: € 98.99

Understand all there is to know about developing launching and scaling a successful fashion brand with this practical guide to the realities of the fashion industry learn how to develop launch and build a successful fashion brand with this definitive textbook which explores the realities of the c 2 - 3 weken .. MEER INFO

Social Media for Fashion Marketing

Rating: 0 / 5 | Prijs: € 42.78

Social media for fashion marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape bendoni bendonistyle also considers the psychological impact of being a hyper connected consumer and the generational gaps in social Uiterlijk 29 oktober in huis .. MEER INFO

Social Media for Fashion Marketing

Rating: 0 / 5 | Prijs: € 40.99

Social media for fashion marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape bendoni bendonistyle also considers the psychological impact of being a hyper connected consumer and the generational gaps in social Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 03 februari 2023

Aantal pagina's: 320

Hoofdauteur: Alison Lowe

Hoofduitgeverij: Kogan Page Ltd

Product breedte: 170 mm

Product hoogte: 20 mm

Product lengte: 240 mm

Studieboek: Nee

Verpakking breedte: 170 mm

Verpakking hoogte: 20 mm

Verpakking lengte: 240 mm

Verpakkingsgewicht: 540 g

EAN: 9781398609006

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