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Impossible to ignore creating memorable content to influence decisions


Foto: Impossible to ignore creating memorable content to influence decisions
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Prijs: 22.99
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science

Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.





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Product specificaties:

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 03 juni 2016

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Carmen Simon

Tweede Auteur: Simon

Hoofduitgeverij: Mcgraw Hill

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Studieboek: Ja

EAN: 9781259584145