Alibaba s world
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 11.5
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**Selected as one of the Best Business Books of 2015 by the Wall Street Journal**
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscapewith its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibabaand its inevitable descendantsis both essential and instructive.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 12 mei 2015
Aantal pagina's: 256
Illustraties: Nee
Hoofdauteur: Porter Erisman
Hoofdredacteur: George Witte
Hoofduitgeverij: St. Martin's Press
Extra groot lettertype: Nee
Product breedte: 147 mm
Product hoogte: 25 mm
Product lengte: 216 mm
Studieboek: Ja
Verpakking breedte: 166 mm
Verpakking hoogte: 30 mm
Verpakking lengte: 242 mm
Verpakkingsgewicht: 425 g
EAN: 9781250069870
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