Non market strategic management
Uiterlijk 22 januari in huis
With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.
This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.
Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
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Taal: nl
Bindwijze: Paperback
Oorspronkelijke releasedatum: 22 juni 2017
Aantal pagina's: 224
Illustraties: Nee
Hoofdauteur: Cosmina Lelia Voinea
Tweede Auteur: Hans Van Kranenburg
Hoofduitgeverij: Taylor & Francis
Editie: 1
Extra groot lettertype: Nee
Product breedte: 156 mm
Product hoogte: 18 mm
Product lengte: 234 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 11 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 291 g
EAN: 9781138918290