Jugaad innovation

Rubriek: Textual/Printed/Reference Materials - Boek

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Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets¿and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:

Seek opportunity in adversity

Do more with less

Think and act flexibly

Keep it simple

Include the margin

Follow your heart

To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better¿and to win.

A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West¿and how to bring the jugaad mindset and practices to their organizations.

For more information, case studies, and tools, visit JugaadInnovation.com.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 20 april 2012

Aantal pagina's: 275

Illustraties: Nee

Hoofdauteur: Navi Radjou

Tweede Auteur: Jaideep Prabhu

Co Auteur: Simone Ahuja

Hoofduitgeverij: Jossey Bass Wiley

Extra groot lettertype: Nee

Product breedte: 165 mm

Product hoogte: 32 mm

Product lengte: 241 mm

Studieboek: Ja

Verpakking breedte: 161 mm

Verpakking hoogte: 29 mm

Verpakking lengte: 241 mm

Verpakkingsgewicht: 488 g

EAN: 9781118249741

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