The economics of platforms

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Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 11 november 2021

Aantal pagina's: 270

Illustraties: Met illustraties

Hoofdauteur: Paul Belleflamme

Tweede Auteur: Martin Peitz

Hoofduitgeverij: Cambridge University Press

Product breedte: 170 mm

Product hoogte: 15 mm

Product lengte: 244 mm

Studieboek: Ja

Verpakking breedte: 171 mm

Verpakking hoogte: 16 mm

Verpakking lengte: 244 mm

Verpakkingsgewicht: 555 g

EAN: 9781108710749

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