Advertising creative

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Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

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Advertising Creative

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The very best portrait photography is not about recording what someone looks like not even about how they look at their best or under certain conditions a great portrait photographer will strive to give the viewer access into their subjects inner self a window on their soul in the digital age 1 - 2 weken .. MEER INFO

Influencer Marketing

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This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their communities influencers those who can impact a brand s marketing and advertising strategies as well as build brand communities are Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 06 mei 2022

Ebook Formaat: Adobe ePub

Hoofdauteur: Tom Altstiel

Tweede Auteur: Dan Augustine

Hoofduitgeverij: Sage Publications, Inc

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 6

Studieboek: Nee

EAN: 9781071846636

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