Jobs to be done

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In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love?

Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. However, innovation expert Stephen Wunker offers the effective Jobs method: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve.

This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. For example, social media newcomer Snapchat used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life in the moment, without filters and "like" buttons.

Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by Wunker and his team.

In Jobs to Be Done, the groundbreaking Jobs Roadmap takes you step-by-step through the innovation process and reveals how to:

Gather valuable customer insights Turn those insights into new product ideas Test and iterate until you find original profitable solutions And much more!

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.

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The Jobs to Be Done Playbook

Rating: 5 / 5 | Prijs: € 39.99

These days consumers have real power they can research companies compare ratings and find alternatives with a simple tap focusing on customer needs isn t a nice to have it s a strategic imperative the jobs to be done playbook jtbd helps organizations turn market insight into action this b Uiterlijk 19 oktober in huis .. MEER INFO

Jobs to Be Done

Rating: 0 / 5
Prijs: 23.99 Nu voor: € 18.99

In a challenging economy filled with multiple competitors no one can afford to stagnate yet innovation is notoriously difficult how do you pinpoint the winning ideas that customers will love sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are t Uiterlijk 19 oktober in huis .. MEER INFO

The Jobs To Be Done Playbook

Rating: 0 / 5
Prijs: 32.99 Nu voor: € 24.99

jobs to be done is key to building successful products and this book masterfully gives a step by step guide on how to put it into practice melissa perri author of escaping the build trap these days consumers have real power they can research companies compare ratings and find alterna Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 15 november 2016

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Stephen Wunker

Tweede Auteur: Jessica Wattman

Co Auteur: David Farber

Hoofduitgeverij: AMACOM

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: Special ed.

Studieboek: Ja

EAN: 9780814438084

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