Art of social selling
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Your customers are gathering together under one virtual roof. Have you learned yet how to maximize the potential of social media marketing?
A practical on-the-job resource for project managers in any industry, The Project Management Tool Kit has helped get countless projects completed on time and on budget. Now in an extensively revised third edition, this indispensable resource enables you to succeed amid shifting priorities, budget cuts, interruptions, and other obstacles.
The book addresses 100 specific project challenges, including all of the processes identified in the fifth edition of A Guide to the Project Management Body of Knowledge (PMBOK® Guide). But unlike the PMBOK Guide®, which focuses on what to do, this up-to-the-minute edition of The Project Management Tool Kit provides you with specific, step-by-step “how-to” guidance on essential topics such as:
Scope planning l Schedule development and adjustment l Cost estimating and control l Communications l Decision making and problem solving l Working with new teams and new technology l Motivation and leadership l Stakeholder engagement and expectation management l Risk identification and monitoring l Software and technical tools l Activity definition and delegation l Selecting and using project metrics l Resource planning and budgeting l Documentation and project monitoring l Handling inherited projects l Special situations, contingencies, and project cancellations l Project cause-and-effect analysis l Forecasting project completion l And much more
Complete with checklists, charts, examples, and tools for easy implementation, the third edition contains all new information on topics including cost planning, schedule planning, scope planning, stakeholder engagement control, stakeholder management planning, and much, much more.
No matter where you are in your project management career, you need to stay on top of all the latest developments in the field...and you can always use all the help you can get. Fully revised, The Project Management Tool Kit is the one reference you need.
TOM KENDRICK, PMP, is a program director for UC Berkeley Extension. His experience includes almost four decades of directing projects for Hewlett-Packard, General Electric, DuPont, and Visa, Inc., and as an independent consultant. A regular speaker at conferences, associations, and universities, he is the author of Results Without Authority and Identifying and Managing Project Risk.
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.
Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience.
Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:
Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 06 maart 2018
Aantal pagina's: 267
Illustraties: Nee
Hoofdauteur: Shannon Belew
Hoofduitgeverij: AMACOM
Extra groot lettertype: Nee
Product breedte: 152 mm
Product hoogte: 19 mm
Product lengte: 231 mm
Studieboek: Nee
Verpakking breedte: 154 mm
Verpakking hoogte: 231 mm
Verpakking lengte: 20 mm
Verpakkingsgewicht: 458 g
EAN: 9780814433324