The dynamics of persuasion

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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life.Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion; enhance understanding of persuasion theories and research; highlight the major issues discussed in the field of persuasion research; explore the complexities and subtleties in the dynamics of everyday persuasion; and raise awareness about the ethics of contemporary persuasion. This updated third edition offers new topics of discussion, including: the pervasiveness of persuasion discussion of implicit attitudes; political segregation; policy aspects of attitude measurement; narrative persuasion; political language; social exchange with its applications to medical marketing product; and placement complexities in communication campaigns. The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy. Visit the companion site for discussion questions, practice test questions, exercises, and more.

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The Dynamics of Persuasion

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Now in its seventh edition this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication attuned to the swift changes in the world of persuasion in the twenty first century this book covers how theories and res Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

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Rating: 4 / 5 | Prijs: € 14.95

Persuasion is one of the oldest fields of academic study it dates back thousands of years in our own era persuasion has been studied primarily by means of the theories and methods of social science research numerous scholars have made contributions to our knowledge of persuasion and the field Op voorraad. Voor 16:00 uur besteld, donderdag in huis .. MEER INFO

Oorspronkelijke releasedatum: 04 oktober 2007

Aantal pagina's: 424

Hoofdauteur: Richard M. Perloff

Hoofduitgeverij: Lawrence Erlbaum Associates Inc

Originele titel: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Editie: 3rd Revised edition

Verpakking breedte: 154 mm

Verpakking hoogte: 30 mm

Verpakking lengte: 228 mm

Verpakkingsgewicht: 760 g

EAN: 9780805863604

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