The copywriter s handbook

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 46.5

Rating: 5/5

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Verzending:
Uiterlijk 30 januari in huis

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed are:
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

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Copywriter's Handbook, The (4th Edition)

Rating: 0 / 5
Prijs: 21.83 Nu voor: € 15.99

The classic guide to copywriting now in an entirely updated fourth editionthis is a book for everyone who writes or approves copy copywriters multichannel marketers creative directors freelance writers marketing managers even small business owners and information marketers it reveals do 0 dag .. MEER INFO

The Copywriter's Handbook

Rating: 5 / 5 | Prijs: € 25.99

This is a book for everyone who writes or approves copy copywriters multichannel marketers creative directors freelance writers marketing managers even small business owners and information marketers it reveals dozens of copywriting techniques that can help you write both print and onlin Direct beschikbaar .. MEER INFO

Adweek Copywriting Handbook

Rating: 4 / 5 | Prijs: € 28.34

The adweek copywriting handbook covers every aspect of the copywriting process in simple and easy to understand steps for young advertising professionals and old pros alike starting at the very beginning of the process the book shows copywriters how to get prepared to write on a product before mov Uiterlijk 25 januari in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 06 april 2006

Aantal pagina's: 416

Illustraties: Nee

Hoofdauteur: Robert W Bly

Hoofduitgeverij: Henry Holt & Company Inc

Originele titel: The Copywriter's Handbook, Third Edition: A Step-By-Step Guide to Writing Copy That Sells. Revised and Expanded

Editie: 3

Extra groot lettertype: Nee

Product breedte: 146 mm

Product hoogte: 25 mm

Product lengte: 216 mm

Studieboek: Ja

Verpakking breedte: 141 mm

Verpakking hoogte: 22 mm

Verpakking lengte: 215 mm

Verpakkingsgewicht: 341 g

EAN: 9780805078046

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