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Selling under the swastika


Foto: Selling under the swastika
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 66.99
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Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.





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Product specificaties:

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 18 december 2013

Aantal pagina's: 361

Ebook Formaat: Adobe ePub

Illustraties: Met illustraties

Hoofdauteur: Pamela E Swett

Tweede Auteur: Pamela E (Mcmaster University, Ontario) Swett

Hoofduitgeverij: Stanford University Press

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Product breedte: 157 mm

Product hoogte: 25 mm

Product lengte: 229 mm

Studieboek: Nee

Verpakking hoogte: 25 mm

Verpakkingsgewicht: 590 g

EAN: 9780804788830