Relationship between exporters and their foreign sales and marketing intermediaries

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Analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally the dynamics of such relations. This title is suitable for students both at the graduate and doctoral levels, and for researchers in this particular field.



Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the 'extended arm' of the exporter organisation. This volume of AIM analyses different aspects of relations between exporters and their middlemen: selection and governance, information exchange and learning, cultural aspects and finally, the dynamics of such relations. The volume should be seen as a continuation of a stream of literature that has emerged over the last five to ten years. This volume is more concerned with the phenomena under study than with casting light on one particular theoretical perspective. The contributions represented here are therefore drawing on a number of different theoretical streams: agency theory, transaction cost economics, network theory, economic sociology, resource base theory and its applied 'offspring', Internationalisation Process school of thought. It features researchers from universities in nine different countries, representing both well-established and young academicians. This is a manifest indication of the importance of this field of research. The book is an invaluable asset to students both at the graduate and doctoral levels, and should be a must for researchers in this particular field. Also practitioners will find this book stimulating in their quest for improvements to their relations with their foreign middlemen.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 18 januari 2006

Aantal pagina's: 358

Illustraties: Nee

Hoofdredacteur: Carl Arthur Solberg

Tweede Redacteur: Carl Arthur Solberg

Hoofduitgeverij: Jai Press Inc.

Originele titel: Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

Editie: illustrated edition

Extra groot lettertype: Nee

Product breedte: 154 mm

Product hoogte: 34 mm

Product lengte: 235 mm

Studieboek: Nee

Verpakking breedte: 152 mm

Verpakking hoogte: 32 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 662 g

EAN: 9780762312863

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