Media semiotics
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Using examples such as "Big Brother" and "Billy Elliot", Bignell offers a comprehensive, intelligent and readable introduction into the critical approach in contemporary media studies. This second edition includes sections on men's style magazines, docusoaps and "reality TV".
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.
This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to establish semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.
This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 04 april 2002
Aantal pagina's: 240
Illustraties: Nee
Hoofdauteur: Jonathan Bignell
Hoofduitgeverij: Manchester University Press
Editie: 2
Extra groot lettertype: Nee
Product breedte: 138 mm
Product hoogte: 14 mm
Product lengte: 216 mm
Studieboek: Nee
Verpakking breedte: 153 mm
Verpakking hoogte: 24 mm
Verpakking lengte: 231 mm
Verpakkingsgewicht: 529 g
EAN: 9780719062056