Winning by design

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 29.05

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Verzending:
Uiterlijk 30 januari in huis

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.

A comprehensive guide to design management and product development

A winning design plays a key role in the success of a product and its profitability. Winning by Design is a book based on the research of 100 companies around the globe. It shows examples of good design through illustrations, while offering guidance on design management and product development. It serves as an in-depth textbook for those studying or working in management, design, and marketing. Design's impact on innovation and competitiveness are explored, as is the merging of good design and manufacturing.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 30 juli 1992

Aantal pagina's: 308

Illustraties: Nee

Hoofdauteur: Vivien Walsh

Tweede Auteur: Robin Roy

Co Auteur: Robin Roy

Hoofduitgeverij: Wiley-Blackwell

Product breedte: 155 mm

Product hoogte: 18 mm

Product lengte: 229 mm

Studieboek: Ja

Verpakking breedte: 152 mm

Verpakking hoogte: 19 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 227 g

EAN: 9780631185116

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