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Branding


Foto: Branding
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 36.99
Rating: 0/5
Verzending:
Voor 23:59 uur besteld, morgen in huis


Inhoudsopgave:

Omschrijving:

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.



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Product specificaties:

Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 29 september 2016

Aantal pagina's: 320

Illustraties: Nee

Hoofdauteur: Michael Johnson

Hoofduitgeverij: Thames & Hudson

Editie: 1

Extra groot lettertype: Nee

Product breedte: 210 mm

Product hoogte: 32 mm

Product lengte: 245 mm

Studieboek: Nee

Verpakking breedte: 219 mm

Verpakking hoogte: 40 mm

Verpakking lengte: 252 mm

Verpakkingsgewicht: 1838 g

EAN: 9780500518960