Scientific advertising

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"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David Ogilvy
Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.
Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.

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Scientific Advertising

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This edition includes how advertising laws are established just salesmanship offer service mail order advertising what it teaches headlines psychology being specific tell your full story art in advertising things too costly information strategy use of samples getting distribution test campaigns lea Op voorraad. Voor 23:59 uur besteld, donderdag in huis .. MEER INFO

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Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 18 september 2019

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Claude C. Hopkins

Hoofduitgeverij: Dover Publications Inc

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Studieboek: Ja

EAN: 9780486843926

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