The rational animal

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Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard—only to give their hard-earned money away? In this animated tour of the latest in behavioral science, psychologist Douglas T. Kenrick and marketing professor Vladas Griskevicius argue that while our decision making may seem superficially irrational, our misjudgments are the result of a psychological mismatch between ancestral drives for survival and our modern lifestyles. Ultimately, The Rational Animal offers an uplifting message—that while our brains may still house caveman impulses, we have evolved to be smarter than we think.

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Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 10 september 2013

Aantal pagina's: 288

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Douglas t. Kenrick

Tweede Auteur: Vladas Griskevicius

Hoofduitgeverij: Basic Books

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Extra groot lettertype: Nee

Studieboek: Nee

EAN: 9780465040971

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