Global marketing

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 99.23

Rating: 0/5

☆

☆

☆

☆

☆

Verzending:
Uiterlijk 17 januari in huis

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:

Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred;

A shift toward greater consideration of services marketing as more companies move away from manufacturing;
A shift from developed markets to emerging markets with more dynamic environments;

A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present;

Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy;

New material on sustainability, ethics, and corporate social responsibility—key values for any modern business;

Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.

Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

• 1 Bekijk alle specificaties

Foundations of Marketing, 7e

Rating: 0 / 5
Prijs: 65.93 Nu voor: € 46.81

Have you wondered how marketers use data and technology to capture relevant information on their target audience or how marketers in today s world deal with questions around sustainability climate change and planned product obsolescence in its 7th edition foundations of marketing aims to answe Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Damessalon

Rating: 0 / 5 | Prijs: € 22.46

Roman Op voorraad. Voor 23:59 uur besteld, woensdag in huis .. MEER INFO

Idealisme En Macht

Rating: 0 / 5 | Prijs: € 19.99

In januari 2001 publiceerde het duitse tijdschrift der stern een reeks schokkende foto s van joschka fischer de toenmalige duitse minister van buitenlandse zaken op de foto s was te zien hoe een jonge fischer bij een linkse rel in 1973 een politieman molesteerde in de pers leidden de foto s Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 17 augustus 2020

Aantal pagina's: 666

Illustraties: Nee

Hoofdauteur: Ilan Alon

Tweede Auteur: Eugene Jaffe

Co Auteur: Donata Vianelli

Hoofduitgeverij: Routledge

Editie: 3

Extra groot lettertype: Nee

Product breedte: 203 mm

Product lengte: 254 mm

Studieboek: Ja

Verpakking breedte: 203 mm

Verpakking hoogte: 254 mm

Verpakking lengte: 254 mm

Verpakkingsgewicht: 1540 g

EAN: 9780367196097

---