Tourism hospitality and digital transformation
Uiterlijk 23 augustus in huis
Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.
The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 15 oktober 2019
Aantal pagina's: 228
Illustraties: Nee
Hoofdauteur: Kayhan Tajeddini
Tweede Auteur: Vanessa Ratten
Hoofdredacteur: Kayhan Tajeddini
Tweede Redacteur: Vanessa Ratten
Co Redacteur: Thorsten Merkle
Hoofduitgeverij: Routledge
Editie: 1
Extra groot lettertype: Nee
Product breedte: 156 mm
Product lengte: 234 mm
Studieboek: Ja
Verpakking breedte: 156 mm
Verpakking hoogte: 234 mm
Verpakking lengte: 234 mm
Verpakkingsgewicht: 453 g
EAN: 9780367150006