The total package
2 - 3 weken
* 'Nothing less than a cultural history of the American character, as seen through - or in - the metal, glass and cardboard carriers that most of us take for granted.' - PHILADELPHIA INQUIRER
Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.
Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires.
In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today's most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.
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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 05 februari 1998
Aantal pagina's: 304
Illustraties: Met illustraties
Hoofdauteur: Thomas Hine
Hoofduitgeverij: Little, Brown & Company
Editie: New edition
Extra groot lettertype: Nee
Product breedte: 143 mm
Product lengte: 214 mm
Studieboek: Nee
Verpakking breedte: 143 mm
Verpakking hoogte: 214 mm
Verpakking lengte: 214 mm
Verpakkingsgewicht: 365 g
EAN: 9780316365468