Nudge
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 34.99 Nu voor: € 31
Verzending: Uiterlijk 19 november in huis
Inhoudsopgave:
Omschrijving:
An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives “If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.”―Robert Cialdini, New York Times bestselling author of Influence “Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.”―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances that we don’t want and keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 24 augustus 2021
Aantal pagina's: 384
Kaarten inbegrepen: Nee
Illustraties: Nee
Hoofdauteur: Richard H. Thaler
Tweede Auteur: Cass R. Sunstein
Co Auteur: Cass R. Sunstein
Hoofduitgeverij: Yale University Press
Originele titel: Nudge: The Gentle Way to Improve Decisions
AI-gegenereerd: Nee
Dyslexievriendelijk: Nee
Editie: The Final Edition
Extra groot lettertype: Nee
Product breedte: 140 mm
Product lengte: 216 mm
Studieboek: Ja
Verpakking breedte: 144 mm
Verpakking hoogte: 31 mm
Verpakking lengte: 223 mm
Verpakkingsgewicht: 828 g
eWaste: Nee
EAN: 9780300262285
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